Despite Vogue's attempts to revive the industry, most Americans believe killing animals for fur is always wrong. In a poll conducted by Barbara Walters' TV talk show The View, 60 percent of respondents said, "Yes," when asked, "Do you have a problem wearing fur?" Not surprisingly, "The number of [fur] farms is going down quite rapidly," according to a USDA statistician. In fact, there are less than half as many mink farms in the United States today as there were a decade ago. Fur trade journals are also full of news about declining sales and the "slowdown in store traffic." (For the latest fur industry statistics, click here.) Yet Vogue continues to push pelts relentlessly.

Vogue has also refused to run ads exposing the cruelty inherent in fur. Before they're made into coats, animals don't die in their sleep. For their pelts, animals are trapped, drowned, or beaten to death in the wild and gassed, strangled, or electrocuted on fur farms.

Animals suffer excruciating pain in steel-jaw leghold traps for hours or even days before having their chests stomped on or their necks broken by the trapper.

Animals on fur "ranches" spend their lives in tiny filthy cages and are killed by electrocution, suffocation, or neck-breaking.

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